Why We’re Skipping Black Friday Discounts – And How You Can Support Small Businesses This Season

As the holiday season approaches, so does the rush of Black Friday and Cyber Monday sales. Major retailers are preparing to offer deep discounts, and shoppers everywhere are gearing up to find the best deals. But for small businesses like ours, Black Friday presents a unique challenge. This year, we’re skipping the mega discounts, and we want to share a bit about why—and how supporting small businesses this season makes a real difference.

The Real Cost of Black Friday Discounts for Small Businesses

Black Friday is a time when many people expect steep discounts and lightning deals, but the reality is, that deep discounts aren’t always sustainable for small, family-run businesses. Unlike large corporations, we don’t have the same buying power, enormous inventory, or massive marketing budgets. This makes it challenging to offer heavy discounts without taking a significant financial hit.

For us, every product we create represents hard work, creativity, and attention to detail. We’ve carefully priced our items to reflect their quality and the value we place on fair wages and sustainable practices. If we slashed prices drastically, it would mean compromising the standards we’ve worked hard to maintain—and we believe that’s not something we’re willing to sacrifice.

Why Shopping Small Matters

When you buy from a family-run business like ours, every purchase is personal. Instead of being just another order, each sale supports real people. Your order doesn’t go to some faraway headquarters; it supports our family, our team, and our dream of creating unique products with care. We’re genuinely grateful for each customer who chooses us, and that personal connection is something you don’t often find in big-box stores.

Supporting small businesses also means contributing to a world with more creativity, uniqueness, and authenticity. Small brands offer products that you won’t find at large retailers—items that are crafted with love and attention to detail, often tailored to niche interests and communities. Without the same financial flexibility as larger companies, small businesses need to keep prices sustainable to continue offering these one-of-a-kind products.

Why We Choose Fair Pricing Over Big Discounts

At our shop, we’ve made it a priority to keep our pricing fair year-round. Rather than raising prices only to slash them for a single weekend, we work hard to offer honest, affordable prices at all times. This way, our customers know they’re getting the best price, whether they’re shopping in July or during the holiday season.

Additionally, small businesses like ours often focus on quality, not quantity. While some Black Friday sales encourage a “buy more” mentality, we’re dedicated to creating products that are made to last. We believe that a purchase should be an investment in something you’ll love and use for a long time, and we’re proud to offer durable, thoughtfully designed items that hold value beyond one season.

How You Can Support Small Businesses This Holiday Season

If you’re choosing to support small businesses this holiday season, thank you! Your decision makes a huge impact. Here are some ways you can help:

• Make a Small Purchase: Every little bit counts! Even a single item helps a small business continue to grow and keep offering the products you love.
• Share Your Favorite Brands: Spread the word! Whether it’s a shoutout on social media, a recommendation to a friend, or a positive review, these small actions can go a long way in helping small businesses reach new customers.
• Choose Quality Over Quantity: Small businesses often prioritize quality over mass production, so choosing to buy from them can mean getting a longer-lasting, more unique product that you’ll treasure for years.

Our Thank-You to You

We’re incredibly grateful for every one of you who chooses to support our family business. We know there are countless options out there, and we’re honoured to be a part of your holiday season. By shopping with us, you’re helping keep the spirit of small business alive and ensuring that unique, creative, and meaningful products remain part of the world.

Thank you for being part of our story. This holiday season, let’s make it a time for mindful, supportive shopping, choosing items that reflect our values and supporting businesses that do the same. We’re here all season long with fair prices, quality products, and a heartfelt appreciation for every single one of you.